The holidays can be one of the most difficult times of the year, especially for people sidelined by illness, or coping with loss.

​

I was tasked with designing a campaign to raise awareness for Option B's #OptionBThere initiative—which is about helping people we love through difficult times. I discovered 5 themes that we pulled into a concise series of tips for being there for someone, which anchored our campaign.

​

I partnered with Libby Vander Ploeg to illustrate and animate the 5 digestible tips. These tips were shared on social media, over email, and on Giphy. I also directed our web experience, which included an expanded set of resources and stories to support people who might be struggling during the holidays.

​

The animations drove over 400K pageviews and garnered 80K Facebook likes.